By Greg Brown, 2000 Industry/FAA National Flight Instructor of the Year. This
book teaches tips and strategies for recruiting new and return flight students,
increasing students' skills and customer satisfaction for the individual flight
instructor, and for flight schools and managers. The author, a flight instructor
since 1979 and an enthusiastic general aviation advocate, exhorts flight
instructors to strive for professionalism, giving vital guidance for advancing
their careers while helping promote general aviation.
As a newly certified Flight Instructor, a pilot can be faced with a difficult
prospect how to make a living, build piloting hours, find the best place to
instruct, find flight students in the first place and keep the fun in flying at
the same time. Author and Flight Instructor Greg Brown offers enthusiastic (as
well as humorous) help for flight instructors to do just these things. This book
promotes professionalism in flight instructing, gives marketing suggestions to
both individual instructors and flight schools, and provides insight into the
successful tricks of the trade. Flight school managers will benefit from a
special chapter dedicated to the unique dynamics of a flight school, "The Flight
School: Framework for Success." Through innovative techniques, this section
shows how flight schools can revamp marketing and student-recruiting strategies,
and explains where today's opportunities are. Greg Brown's love for flying is
obvious in every chapter, as is his concern for the image of the flight
instructor and school, that they perform the best they can to seek out, promote,
and sustain the joy of flight for the good of the entire industry.
Soft cover, 7-1/4" x 9", illustrated, 232 pages.